Last week a couple of us Häfeleians (or should that be Häfellas?) had the pleasure of participating in the SEN Design Group’s 2013 Fall Conference in Minneapolis, Minnesota.
If you don’t already know this, the SEN Design Group is a buying group composed of 220+ Kitchen and Bath design professionals, and let me tell you, it shows.
As Häfele America’s Trainer, I attend a lot of trade meetings, conferences and shows, but what makes the simi-annual Sen Design Group conference so enjoyable for me is their laser-like focus on educating their members on emerging trends, designs, technologies and business practices.
At this conference I was invited to make a presentation on the latest innovations in LED lighting, and in the days that followed I sat with one of my coworkers as we me one-on-one with each member in attendance, which numbered 70+. Normally at events like this I answer a lot of product questions about specific product features like weight capacities, available lengths, etc., but at this conference, time and again we were asked deeper questions about the value to the consumer of certain approaches to lighting and the impact on the home owner’s experience in the spaces that they are designing.
Among the highlights of the event for me was a presentation by the folks at Houzz.com. Houzz is a Pinterest-like website that features photos posted by Designers and Architects of their own work, that users of the site can “like” and add to their personal “Ideabooks” for dreaming, planing and future discussion with their design professional. We were excited to learn hat the most popular category on Houzz is home organization, and that their most “liked” photos are of kitchens that feature tricked-out pantries like the ones offered by Häfele.
Of course we found time to see a little of the city, including lunch at the world-famous Kramarczuk’s Sausage Company, and another crazy sausage spot down the street called New Bohemia Wurst and BierHaus where we enjoyed enough Polish food to hold us over through the end of the year.
Nothing goes better with lunch than a nice smile. Podziękowanie Kramarczuk panienka!
Some of the wurst at New Bohemia. On a side not, I don’t know why they call it wurst because I though it was the best. (sorry)